• Provide the ADWP with information regarding ownership and management and the street address and telephone number at which they do business, which may be verified by the ADWP in a visit to the business's physical premises;

• Be in business a minimum of three years (an exception can be made if a new business is a spinoff or a division of an existing business, which is known to and has a positive track record with the ADWP);

• Have a satisfactory complaint handling record with the ADWP;

• Agree to participate in ADWP's advertising self-regulation program, comply with this Code of Advertising,
  

  Adherence to the provisions of this Code will be a significant contribution toward effective self-regulation in the public interest.

  1. The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any claims or offers made before publication or broadcast and, upon request, present such substantiation promptly to the advertising medium or the ADWP.
  2. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
  3. An advertisement as a whole may be misleading although every sentence separately considered is literally true. Misrepresentation may result not only from direct statements but by omitting or obscuring a material fact.
  and correct or withdraw online advertising when challenged by the ADWP and found not to be substantiated.

• Agree to abide by the Code of ADWP Business Practices, and to cooperate with any ADWP request for modification of a web site to bring it into accordance with the Code;

• Respond promptly to all customer complaints;

• Agree to dispute resolution, at the customer's request, for unresolved disputes involving consumer services.

ADWPs do not endorse any business, product or service and participation in a ADWP program is not a guarantee by the ADWP of the business's performance. ADWPmembers participants have agreed to meet our program standards, including resolving customer disputes through our dispute resolution processes, which have a proven customer-friendly track record.